As I've worked through cold outreach, I realized that I didn't really enjoy building what I was selling and I was getting feedback to build more tools that I didn't enjoy building or selling.
I've wanted to build tools for the energy industry for a long time and figured if I'm going to be selling, I should sell something I enjoy working on. I went back to the drawing board and created a new site: https://www.piperiv.com
I just launched it yesterday. My plan is to spend the majority of my work time to continue selling and building the site. My assumption is if I keep focused on it, I'll eventually gain some momentum.