It seems that there are two types of marketing. Push outreach where you are reaching out to prospects (things like cold email, joining discussions, etc.). Pull outreach where you are building content, audience, or a community that attracts your prospects.

Push marketing is making use of outbound channels while pull marketing is working on improving your inbound channels.

What marketing are you focusing on (if both, what percentage of your efforts are you applying to each) and which do you prefer?