Sell In Public

Anthony Graddy @agraddy.sip.name 3w ago

Question of the day:
What is your favorite marketing technique?

Anthony Graddy @agraddy.sip.name 3w ago

I don't have a specific favorite technique but for cold outreach, I really like Evaboot's RABT method. It really helped me grasp what a cold outreach message should look like:
https://evaboot.com/blog/linkedin-inmail-best-practices

RABT method:

• Reason for outreach
* Explain clearly why the conversation is relevant for your prospect.
• Ask a question
* Ask a question to know if your prospect has the problem you solve.
• Back up with data
* Back up your question with data to show you have done your homework.
• Tease a solution
* Show that your solution is able to solve the problem but don't say how.

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